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5 Rules for Social Media Optimization

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For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site’s performance on organic search listings.  While I believe in the power of …

Social Signals in SEO

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What social signals are and why search engines need them Search engines want satisfied users. And users want quality search results. At present, SERP results can still be manipulated. Give me a large enough budget for a sufficiently large professional SEO team, and I will put any website onto the f …

Link Building with Twitter Followers

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I see many SEOs and link builders reach out to people without leveraging existing relationships and connections. In a recent article I talk about scanning referral traffic to get link ideas and connect with the right people. Today we will focus on Twitter followers only. The Basic Idea Somebody who …